We make excellent clothings. Nothing fancy, purely innovation. We trial with dozens of fabric composition, weight and stitching combination for every product before they end up on our store.

1 in 3 customers returns to buy new products every quarter and over 95% of our reviews are rated 5 stars across the range. Our clothings simply feel nicer, last longer and perform better.

However, premium clothing comes at a hefty cost and most retailers charge a steep price for it. So how do we provide these high quality products at lower retail price?

When we first started, our products were priced much higher due to all the intermediary fees involved (different factories, suppliers and logistic partners). Over the years, we made several adjustments to make our products more affordable while maintaining the quality.

Nowadays, we work directly with 2 boutique factories in Guangdong, China. Our fabric suppliers and fulfillment centre are located within 2 hours radius by land in the same province. By merely reducing the distance, time and transport costs required to make the end product, we are able to cut our production cost by 30%.

We also further reduce our overall cost by shipping orders directly via our 3PL provider, without distributing our stock to multiple warehouses. This allows us to price our products at least 50% cheaper than other retailers, considering similar quality of materials and worksmanship.

Since the beginning of 2022, we have also introduced bundle pricing so that you can purchase our products at the lowest possible price throughout the whole year.

Traditional retailers price their products with the intention of marking them down at some stage in the season. At Himukei, we design, make, and price our products based on their true value, plus the operation costs.

Therefore, we are able to offer a lower price per piece when you buy in bundle. Our discount is usually capped due to diminishing returns in some stages of operation and production.